Join Team Fresh Brothers

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If you live in the South Bay, please consider joining Team Fresh Brothers for the Skechers Friendship Walk on Sunday, October 27th.

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Fresh Brothers is a sponsor of the walk, and we’ll be there sampling thousands of slices of pizza.

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We’ll also have a super fun booth set up for kids, where they can play with pizza dough, get their faces painted and hang with our mascot, the Slice.


If you don’t know about the walk, it’s an amazing day of coming together as a community and raising money for the education foundations across the South Bay like Manhattan Beach Education Foundation and Palos Verdes Education Foundation.  (And everything in between!) In addition, a portion of the fundraising goes toward The Friendship Circle.

Everyone who registers and walks with Team Fresh Brothers will get a special goodie bag as a thank you from us!

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Fresh Brothers Launches New Skinny Crust: Half the Dough, Half the Carbs


Starting today, Fresh Brothers rolls out a new pizza crust.

The skinny crust is just that. Skinny. A wafer-thin crust, piled with Fresh Brothers’ toppings, for a whole new kind of taste.

“The skinny crust rocks. Half the dough, half the carbs, and totally delicious,” said Adam Goldberg, Fresh Brothers Founder & CEO.

This skinny crust began as something the brothers would cook for themselves. “My brother Scott would roll out half the dough of a regular pizza crust, and we’d load it up with our favorite toppings, just for ourselves,” says Adam. “Pretty soon, we got to thinking: people would love this as much as we do.”

Of course, it wasn’t quite that easy. “It took us a few months to get it just right. We take a lot of pride in our pizza, and we weren’t going to put it in front of our customers until it was perfect.”

So far, customers who’ve had a sneak peek (make that a sneak bite) have given it rave reviews.

The crust comes out crispy, a bit crunchy, but still something you can sink your teeth into. “We don’t change the amount of toppings,” says Goldberg. “So if you order Da Works with a skinny crust, you get exactly the same amount of toppings. The only thing that’s different is the crust. But that makes a huge difference, and the total taste is fantastic.”

The skinny crust fits perfectly into Fresh Brothers menu. “We have our Chicago-style Deep Dish, which is a very hefty pizza. Our thin crust is something that everyone loves. And now the skinny crust—a little lighter, but still satisfying.  If you’ve made a resolution to cut your carb intake, this is the pizza for you. It’s got half the carbs, and all the taste.”

Adam and Debbie Goldberg opened the first Fresh Brothers in 2008. The idea: To take their traditional Chicago-style family recipes, originally created by Adam’s older brother, Scott Goldberg, and give them a fresh California twist. Their dough is hand-tossed, their sauce a secret blend of spices shipped in from Chicago. The mozzarella is made specifically for pizza, and is some of the best in the country.  Their wings are baked, never fried. Their salads are hand-chopped and hand-tossed, with over 40 ingredients to choose from, plus 19 different dressings. Fresh Brothers also offers a gluten-free and vegan menu, which was developed using a training program by National Foundation for Celiac Awareness.

Fresh Brothers has 8 locations in and around Los Angeles, including their newest at 1447 Lincoln Blvd, at Broadway, in Santa Monica. In addition to their legions of fans, they’ve also garnered a number of national accolades, most recently Pizza Today’s “Independent Pizzeria of the 2012.” Late last year, they shot up to at #16 on’s “2012 Top 100 Movers & Shakers.”

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Please Vote for Fresh Brothers!

We are thrilled to announce that Fresh Brothers is one of 2012 Red Tricycle’s Totally Awesome Awards finalists! Over 15,000 moms and dads nominated their favorite local businesses and products.  We were nominated as one of the “Most Awesome Best Eats.”

Here at Fresh Brothers, it’s our mission to make dining with your kids fun and delicious.

On Tuesdays, we host a Kids Club at our Fresh Brothers Redondo Beach location.  Kids can have their faces painted, create pizza art and have some wiggly fun with My Gym

At each of our stores, we have televisions tuned to children’s programming.

We like to hand out pizza dough for the kids to play with at each store and there are always lots of balloons floating around.

We even created the “Fresh Kids Special,” the pizza sauce that has veggies hidden in it.  Kids don’t know it’s there, but moms and dads do!

If you think we do a great job of making family dining fun and tasty, please take a a minute to vote for us in Red Tricycle’s “Totally Awesome” contest.  Thank you!

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Fresh Brothers named Pizza Today’s “Independent Pizzeria of the Year”

We are so excited to tell you that Fresh Brothers has been named “Independent Pizzeria of the Year” by industry trade magazine, “Pizza Today.”  Here are some details recently published in our press release:

“We selected Fresh Brothers as our 2012 Independent of the Year based on the company’s successful execution of sound marketing strategies and its commitment to actively engaging its local community,” says Jeremy White, editor-in-chief of “Pizza Today. “

Founded four years ago in 2008 by Adam & Debbie Goldberg, Fresh Brothers has quickly grown to be a household name in Los Angeles. Together with Adam’s brother Michael, they have grown the business to six Fresh Brothers units, which feature dine-in, take-out and pizza delivery.  Two more units are currently under construction in Brentwood and Santa Monica, and are slated to open this year.

Fresh Brothers also recently received an equity investment from Michael Greenberg, co-founder and president of Manhattan Beach-based shoe company Skechers USA, Inc.  Greenberg’s investment, which was in the millions, will help accelerate growth as the company aims to increase to 100+ units.

In other words, we have lots of great stuff going on here at Fresh Brothers.   Our Brentwood location, which will be pick-up and delivery only, is slated to open in late August.

Our Santa Monica location should open in mid-October.

Thank you, to you, our loyal customers, for helping us spread the word about Fresh Brothers with your friends and families.  We’re thankful to have an enthusiastic and loyal tribe of Fresh Brothers fans!

One last thing – where do you think the next Fresh Brothers locations should be?  Drop us a line here in the comment section and let us know where you would like us to open in your neighborhood.  We take your feedback very seriously!

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Matzah Pizza is here for Passover

The Fresh Brothers family is excited to announce that we have added Matzah Pizza to our menu for the duration of Passover.

We’ve had an amazing response from our customers about the Matzah Pizza.  Two Rabbis have called us to thank us for doing this for the Jewish community.  On Sunday, we had a guy at our Calabasas store eat 5 of the pizzas by himself!  Another family in Beverly Hills ordered ten of them to go so they could feed their entire family.

How about you?  Have you tried the Matzah Pizzas yet?  What do you think of them?

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Fresh Brothers Launches March Madness Contest: Take A Shot to Win $100 in Pizza

To celebrate the crazy month of March Madness, Fresh Brothers has launched a contest on our Facebook page.

To join in and play the game, take the following steps:

1.) Follow this link and “like” our Fresh Brother’s Facebook page.  Next, enter your name and email address so we can contact you if you win.

2.) Pick four teams that you think will make it the Final Four.

3.) Pick one more team that will be the final March Madness Champion.

Contest winners will be announced as soon as March Madness ends.

Good luck and have fun!

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Please Vote for Fresh Brothers: Easy Reader’s Best of the Beach Contest!

If you are a fan of Fresh Brothers, and we sincerely hope that you are, we need your help!

The Easy Reader is hosting it’s annual “Best of the Beach” contest, and Fresh Brothers fits nicely into several categories:

Question #28:  BEST PIZZA


Question #99 BEST KIDS MENU

We hope you will take a moment or two to vote for us!

Click HERE if you have Facebook.

Click HERE if you do not have Facebook.

Thank you, in advance for voting! The Fresh Brothers family truly appreciates your support!

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